Providing Market Intelligence for 40 Years

In The News

Apple TV Sales Rank Fourth in US Streaming Device Market

The Apple TV was the fourth most well known streaming media device in the United States in 2014. The news was reported by Parks Associates.

The sales of the Apple TV were overshadowed by Roku, Google, and Amazon sales. Roku keeps on being the most famous brand in terms of streaming media device.

Roku represents 34 percent of units sold. Google and its Chromecast were responsible for 23 percent sales. Amazon's Fire TV was the third choice, while Apple came in fourth.

In 2013, the Apple TV was the third most popular streaming media device. However in 2014, it fell behind the recently introduced Fire TV and Fire TV Stick.

As per the data, around 20 percent of U.S. households possess one or more streaming media players. Regarding the matter of continuous use, Roku devices are obviously at the highest point.

From the article "Apple TV Sales Rank Fourth in US Streaming Device Market" by Ahmed Humayun.

Previously In The News

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...

Is It Too Late to Get In on This Millionaire-Maker Stock?

This shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming yea...