Providing Market Intelligence for 40 Years

In The News

Apple TV Sales Rank Fourth in US Streaming Device Market

The Apple TV was the fourth most well known streaming media device in the United States in 2014. The news was reported by Parks Associates.

The sales of the Apple TV were overshadowed by Roku, Google, and Amazon sales. Roku keeps on being the most famous brand in terms of streaming media device.

Roku represents 34 percent of units sold. Google and its Chromecast were responsible for 23 percent sales. Amazon's Fire TV was the third choice, while Apple came in fourth.

In 2013, the Apple TV was the third most popular streaming media device. However in 2014, it fell behind the recently introduced Fire TV and Fire TV Stick.

As per the data, around 20 percent of U.S. households possess one or more streaming media players. Regarding the matter of continuous use, Roku devices are obviously at the highest point.

From the article "Apple TV Sales Rank Fourth in US Streaming Device Market" by Ahmed Humayun.

Previously In The News

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...

Comcast’s Peacock is now streaming on Roku devices after months of negotiations

Although the Peacock app was on Apple, Android, and Microsoft devices at launch, it wasn’t carried by Roku, which controlled 39% of the streaming device market as of last year, according to Parks Asso...