Providing market intelligence for more than 35 years

In The News

Apple TV sales at fourth Position after Google, Amazon and Roku

Apple has been consistently giving us lot more than just normal tech products. It believes in giving more to its consumers , however, things have not been going great for Apple and somewhere, it has lost it’s stage.

Apple has fallen down to the fourth position after Google, Amazon and Roku in selling the set top box. Apple have ruled the market for around two years but the researchers from Parks Associates have found that now it’s the fourth highest selling set top box which is quite shocking.

Roku has grabbed the first position followed by google and now Amazon’s Fire TV overhauled Apple’s streaming Video device In United States in the year 2014.

From the article "Apple TV sales at fourth Position after Google, Amazon and Roku" by Khushboo VJ.

Previously In The News

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...