Providing market intelligence for more than 35 years

In The News

Apple TV isn't nearly as popular as some of its competitors

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it’s not the device used by most in the US for streaming video. According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming. But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together. This doesn’t mean the Apple TV is a flop. The device received its first major update in five years just a week ago, and it wasn’t included in this study. Meanwhile, companies like Roku and Amazon have been regularly updating their devices about every year or so, which has given them the advantage. The new Apple TV is also the first model to include Apple’s App Store, which has standard streaming services like Netflix, shopping apps like QVC, and casual games like “Crossy Road.”

From the article "Apple TV isn't nearly as popular as some of its competitors" by Techi.com.

Previously In The News

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...