Providing market intelligence for more than 35 years

In The News

Apple TV isn't nearly as popular as some of its competitors

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it’s not the device used by most in the US for streaming video. According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming. But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together. This doesn’t mean the Apple TV is a flop. The device received its first major update in five years just a week ago, and it wasn’t included in this study. Meanwhile, companies like Roku and Amazon have been regularly updating their devices about every year or so, which has given them the advantage. The new Apple TV is also the first model to include Apple’s App Store, which has standard streaming services like Netflix, shopping apps like QVC, and casual games like “Crossy Road.”

From the article "Apple TV isn't nearly as popular as some of its competitors" by Techi.com.

Previously In The News

Western Europe Lags US For Smart Home Penetration, Research Shows

“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home techn...

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...

Security Mechanisms For Smart Homes

As devices in the home connect to the Internet, they expose our homes to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it's time for developers to make protec...

What’s the Best Tech Solution for Medication Management?

One perspective that the Lux study did not highlight is that of caregivers. People responsible for patient care — both now and in the future — are heavily on board with the use of mHealth tools that f...