The fourth-generation Apple TV is the company’s first new model in nearly three years, with older Apple TV units having long felt outdated. In recent years Apple has faced stiff competition from Amazon AMZN -1.68% , Google GOOGL -2.43% , and Roku. Over the years, each competing TV service has added new games and content providers, along with voice search capabilities to their respective platforms. Moreover, each company has also released new streaming products within the past month, putting even more pressure on Apple to upgrade its TV services.
In August, research firm Parks Associates placed Apple TV in fourth place for most popular media streaming device based on U.S. sales. According to the report, Roku led the pack with a 34% of the market.
From the article "Apple TV goes on sale, begins shipping next week" by Fortune.
“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...
In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018. From...
Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...
Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023. From...
