Providing Market Intelligence for 40 Years

In The News

Apple TV Falls Behind In Streaming Device Market

With no new streaming video player in two and a half years, Apple (NASDAQ:AAPL) is losing ground in the market. Apple's set-top box, Apple TV, slipped to fourth place in U.S. sales of streaming media devices last year, research firm Parks Associates reported Thursday.

Roku continues to lead in streaming media device sales, accounting for 34% of units sold in 2014. Google (NASDAQ:GOOGL) was second with 23%. Amazon.com (NASDAQ:AMZN) overtook Apple for third place. Amazon grabbed 16% of the market, compared with 13% for Apple.

Together the top four brands accounted for 86% of all streaming media devices sold to U.S. broadband households in 2014, Parks said.

"The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content," Parks analyst Barbara Kraus said in a statement. "Devices with additional functionality such as the Intel (NASDAQ:INTC) Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value."

From the article "Apple TV Falls Behind In Streaming Device Market" by Patrick Seitz.

Previously In The News

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive