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In The News

Apple TV Doubles Sales But Still Trails Google, Roku And Amazon

May 17, 2016

Streaming Video Tracker

streaming media devices

This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty much matching market leader Roku when it comes to external box sales. Which kind of makes me wonder – not for the first time – why Apple is yet to offer a streaming stick solution. Unless it just doesn’t want to dirty its hands with the relatively low end of the streaming media player market.

The good news for all the key contenders in the streaming media player market is that they’re competing over an ever-growing pie. Parks Associates’ figures show that 36% of broadband-connected US households now own at least one streaming media player, versus just 27% in 2014. And Park Associates further predicts that a whopping 86 million streaming media players will be sold across the world in 2019. By which time Apple will hopefully have done the right thing and introduced a 5th-gen Apple TV that supports 4K and HDR video…

From the article "Apple TV Doubles Sales But Still Trails Google, Roku And Amazon" by John Archer.

Previously In The News

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

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