Providing market intelligence for more than 35 years

In The News

Apple TV could be star of Wednesday's show

The bigger problem facing the new Apple TV could be its price, analysts said. Reports suggest that Apple will price the device at $150. That's not only $50 more than what the company charged for its previous Apple TV, until it discounted it earlier this year, but it's $100 more than what the streaming sticks are selling for.

At that price, Apple could have a hard time finding buyers other than its most loyal fans, said Barbara Kraus, an analyst who covers the connected device market for Parks Associates.

From the article "Apple TV could be star of Wednesday's show" by Troy Wolverton.

Previously In The News

Amazon’s Fire TV Cube Makes Its Debut

Another industry insider, Parks Associates’ Brett Sappington, said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could sim...

How Digital Service Providers Are Challenging AT&T

Eero is not alone. Luma Home Inc., Ignition Design Labs, Securifi, and Torch all offer competitive routers with features once only seen in large enterprises. “New routers are seeking to address severa...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive