In The News

Apple TV aims to capture 'cord cutters'

September 09, 2015

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant's launch of upgraded iPhones and other devices.

From the article "Apple TV aims to capture 'cord cutters'" by Glenn Chapman.

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About Parks Associates

Apple TV aims to capture 'cord cutters'

Previously In The News

Google Adds New Tools for Retailers to Cloud Platform

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

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