In The News

Apple TV aims to capture 'cord cutters'

September 09, 2015

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant's launch of upgraded iPhones and other devices.

From the article "Apple TV aims to capture 'cord cutters'" by Glenn Chapman.

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About Parks Associates

Apple TV aims to capture 'cord cutters'

Previously In The News

Apple Looks To Expand Healthcare Presence

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

Can Traditional TV Keep Up In A Digital-First World?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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