A recent survey by Parks Associates found that less than 15% of Apple TV users regularly engage in gaming on the device, suggesting that enhanced gaming performance isn’t a primary driver for upgrades.
From the Archynewsy article, "Apple TV 4K: The One Feature Apple Won’t Add | Nerdy Tech Wishlist"
The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates. Jennifer Kent, SVP and principal analyst at Parks Associat...
Smart home device revenue is expected to jump 40% from $10.7 billion in 2024 to 15 billion in 2029, according to data from Parks Associates, a consumer tech market research firm. From the article,...
Amazon has devices and services that span nearly every facet of a consumer’s life, from entertainment — Prime Video, Fire TV — to smart home — Ring, Echo — to retail — Amazon marketplace, Whole Fo...
Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...
