Providing Market Intelligence for 40 Years

In The News

Apple TV 4K: Save your money

But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by Apple’s promise to upgrade all your iTunes-purchased HD movies to 4K. These theater-quality flicks will also be sold at HD prices going forward. So that’s something.

“The most significant part of this announcement is the range of 4K content Apple has lined up for the launch,” said Jennifer Kent, the director of research quality and product development for Parks Associates.

“Ultimately, Apple TV 4K may attract high-end users to the space or from competitors. But, the bulk of the market simply wants access to (over-the-top) video at the best price, and Apple doesn’t win share on price.”

From the article "Apple TV 4K: Save your money" by Jennifer Van Grove.

Previously In The News

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

Hulu CEO Plots A Way To Stand Out From The Crowd In Online TV

Hulu isn’t the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.‘s Sling TV and Sony Corp.‘s...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive