Providing market intelligence for more than 35 years

In The News

Apple TV, Amazon Fire TV, or Roku 4: Which Should You Buy This Holiday Season?

"Roku continues to lead streaming media device sales in the U.S. with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place," said Parks Associates Research Director Barbara Kraus. "The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content."

Three of the four companies, Amazon, Apple, and Roku have new top-tier devices for the holiday season. Google, too, has a new version of its Chromecast stick, but the $35 device can't be compared to the higher-end streaming boxes.

With these devices likely to be a popular holiday gift, here's a look at the three major players offering top-of-the-line, full-functioned boxes.

From the article "Apple TV, Amazon Fire TV, or Roku 4: Which Should You Buy This Holiday Season?" by Daniel B. Kline.

Previously In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...