Providing market intelligence for more than 35 years

In The News

Apple TV, Amazon Fire TV, or Roku 4: Which Should You Buy This Holiday Season?

"Roku continues to lead streaming media device sales in the U.S. with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place," said Parks Associates Research Director Barbara Kraus. "The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content."

Three of the four companies, Amazon, Apple, and Roku have new top-tier devices for the holiday season. Google, too, has a new version of its Chromecast stick, but the $35 device can't be compared to the higher-end streaming boxes.

With these devices likely to be a popular holiday gift, here's a look at the three major players offering top-of-the-line, full-functioned boxes.

From the article "Apple TV, Amazon Fire TV, or Roku 4: Which Should You Buy This Holiday Season?" by Daniel B. Kline.

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...