Apple could use some fresh ammo in the OTT streaming device department. While Apple has shipped more than 25 Apple TV units without making any big adjustments to the platform in recent years but managed to add services such as HBO Now and the new Showtime standalone OTT service, it has fallen behind rivals. According to Parks Associates, Roku led the way with 34% of the streaming device market in 2014, followed by the Google Chromecast, Amazon Fire TV and the Apple TV. Apple will also have to contend with Android TV, Google's new OS for smart TVs, streamers and other connected TV devices.
From the article "Apple Sets September 9 Media Event" by Jeff Baumgartner.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...
In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...
Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
