Now a report from Park Associates, released last week, shows the Apple TV falling behind its competitors with consumers in terms of both sales and usage.
“Roku continues to lead streaming media device sales in the U.S. with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place,” said Barbara Kraus, Director of Research, Parks Associates.
“Device shipments and sales receipts are important performance measures, but an equally critical metric for device makers is ongoing usage,” said Kraus. “Usage will drive alternate revenue streams such as content sales and advertising. Roku devices are the most used among U.S. broadband households that own a streaming media device at 37%, followed by Google Chromecast at 19%, Apple TV at 17%, and Amazon Fire TV devices at 14%.”
From the article "Apple seen falling behind in the streaming TV race, reports says" by D.B. Hebard.
Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...
“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...
Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...
Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...
