In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

March 20, 2016

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.

And several consumers interviewed by USA TODAY said they were more than happy with a smaller phone.

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by www.ktvb.com

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video...

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

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About Parks Associates

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

A Third Of Consumers Get News From Social Media

Voice shopping in retail expected to grow to $40 billion by 2022

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

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