In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

March 20, 2016

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever.

But not all Apple consumers made the switch.

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 per cent of Samsung phone owners.

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.

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Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

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About Parks Associates

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Previously In The News

Google Home now has a screen — and, soon, Spotify

Report: Connected Home Consumers Want Data Security Support

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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