Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever.
But not all Apple consumers made the switch.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 per cent of Samsung phone owners.
From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...