In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

March 20, 2016

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever.

But not all Apple consumers made the switch.

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 per cent of Samsung phone owners.

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.

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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Survey: Streaming Service Churn Rates Hit 44%

Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pi...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

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About Parks Associates

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Survey: Streaming Service Churn Rates Hit 44%

Smart Home Gadgets Need To Live Together

Wireless Displays Streamline Setups for Meetings

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