Providing market intelligence for more than 35 years

In The News

Apple's HomePod Set to Barge Into Hot Speaker Market

"Apple is restricting Siri support for third-party applications, which may hamper growth of the product ecosystem and play as an advantage to competitors," said Dina Abdelrazik, a research analyst with Parks Associates.

Where voice commands are processed for the HomePod also could be a problem for the product, she noted.

"Apple is shifting the processing of vocal commands away from the HomePod and onto an iOS device paired to the HomePod," Abdelrazik told TechNewsWorld. "That opens up a realm of issues."

From the article "Apple's HomePod Set to Barge Into Hot Speaker Market" by John P. Mello Jr.

Previously In The News

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...

The Crucial Role of Technology Partnerships: Helping Schools Flourish

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...

Your Smart Video Doorbell May Not Be Secure, Consumer Reports Testing Shows

Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...