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In The News

Apple Reportedly Plans To Revamp Its Apple TV+ App

October 30, 2023

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation is key. The amount of time someone spends trying to find something to watch is correlated to churn rates, according to Eric Sorensen, Parks Associates streaming video editor.

From the article, "Apple Reportedly Plans To Revamp Its Apple TV+ App" by Shelby Brown

Previously In The News

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

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About Parks Associates

Apple Reportedly Plans To Revamp Its Apple TV+ App

Previously In The News

Antennas Get A Good Reception Again

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

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