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Apple reportedly plans 4K upgrade for its set-top TV box

The new Apple TV box will feature a faster processor capable of streaming higher-resolution 4K content and highlighting live television content, Bloomberg reported Thursday. The update box is expected to debut at an event in September, along with a new iPhone and Apple Watch models, sources told the news outlet.

The move would underscore Apple's ambitions to improve its standing in the streaming market. Apple commands only 15 percent of the set-top market as of the end of March, according to a survey by Parks Associates, trailing Roku, Amazon and Google.

From the article "Apple reportedly plans 4K upgrade for its set-top TV box" by Steven Musil.

Previously In The News

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

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