Providing Market Intelligence for 40 Years

In The News

Apple reportedly plans 4K upgrade for its set-top TV box

The new Apple TV box will feature a faster processor capable of streaming higher-resolution 4K content and highlighting live television content, Bloomberg reported Thursday. The update box is expected to debut at an event in September, along with a new iPhone and Apple Watch models, sources told the news outlet.

The move would underscore Apple's ambitions to improve its standing in the streaming market. Apple commands only 15 percent of the set-top market as of the end of March, according to a survey by Parks Associates, trailing Roku, Amazon and Google.

From the article "Apple reportedly plans 4K upgrade for its set-top TV box" by Steven Musil.

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

More recently with Siri from Apple, Cortana from Microsoft (NASDAQ:MSFT), Google Assistant from Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) and Alexa from Amazon (NASDAQ:AMZN) we've seen voice recognition t...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive