Providing market intelligence for more than 35 years

In The News

Apple Reportedly In Talks To Buy Tidal, Jay Z's Music Streaming Service

In a similarly unsettling development for Apple, the tech giant appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction -- and Google prepares to launch its own smart speaker, Google Home -- Apple is reportedly developing a similar device.

Late or not, entering the smart-speaker race is a no-brainer. By 2020, half of all North American households with broadband will boast smart devices, according to a recent forecast from Parks Associates.

From the article "Apple Reportedly In Talks To Buy Tidal, Jay Z's Music Streaming Service" by Gavin O'Malley.

Previously In The News

Google developing next-gen Chromecast streamer

Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

Smart home companies add brand equity and new tech in Q1 via acquisitions

New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...