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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

Hulu Adds (Mostly) Ad-Free Subscription Service

5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)

22 percent of smartwatch owners plan to use it for home control, automation

70% Of U.S. Households With Smart Energy Devices Report Saving

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