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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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Apple Really Needs To Get On The Stick

Previously In The News

Local News Sources Losing Ground To Live Streaming From Social Media

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Landline Telephony Has Role in Post-Pandemic Home, Says Parks

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