Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 15 per cent as of the end of March, according to a survey this month from Parks Associates. Apple Chief Financial Officer Luca Maestri told Bloomberg News earlier this year that Apple TV sales had declined year-over-year in the 2016 holiday quarter. The iPhone maker has also lagged behind companies such as Amazon and Netflix Inc. in developing scripted shows and other video content.
From the article "Apple plans to reveal updated TV box in September" by Eric Thaye.
Indeed, Parks Associates recently tallied the known universe of subscription streaming services at more than 200. And Fox Networks senior VP of distribution Sherry Brennan said that “only a handful of...
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...
The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...
