Providing market intelligence for more than 35 years

In The News

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates

The research group says that’s up from 7% in 2022. Consumers use smart tags for convenience, security, and tracking, helping them easily locate lost items, automate daily tasks, and streamline access to digital services, according to Parks Associates.

Apple now has almost 69% of the smart tag market, compared to around 45% in 2022. Park Associates’ report is based on a consumer research survey of 8,000 US International households.

 

From the article, "Apple now has 69% of the smart tag market among US Internet households" by David Sellers

Previously In The News

Smart Speakers Are Driving Smart-Home Growth

Welcoming attendees to its 21st annual Connections: The Premier Connected Home Conference, which begins today in San Francisco, Parks is forecasting U.S. consumers will buy more than 2.3 billion conne...

More Than Half Of U.S. Households Subscribe To An OTT TV Streaming Service

Parks Associates revealed today that 59 percent of U.S. broadband households subscribe to an over-the-top (OTT) streaming service such as Netflix, Amazon or Hulu. The firm's OTT Video Market Tracke...

Netflix price hike probably not the last for cord cutters

Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the p...

The State Of The Smart Home: Voice Control

Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....