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Apple Music Announces First Original TV Series

February 15, 2017

Apple

Marketing Dive

OTT

broadband

Apple TV

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being the two most popular options. Apple is looking to tap into this lucrative market and obviously has strong established infrastructure here with built-in Music subscribers but also offerings like Apple TV.

From the article "Apple Music Announces First Original TV Series" by David Kirkpatrick.

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About Parks Associates

Apple Music Announces First Original TV Series

Previously In The News

Will One Bot Rule Them All?

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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