Providing market intelligence for more than 35 years

In The News

Apple Looked at Launching Low-Cost TV Dongle (Report)

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for streaming devices was 37%, with Amazon coming in second at 28%. Apple ranked third with just around 15%.

From the article "Apple Looked at Launching Low-Cost TV Dongle (Report)" by Janko Roettgers.

Previously In The News

Consumer Awareness Of VR Technology Is Low

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...