In The News

Apple Looked at Launching Low-Cost TV Dongle (Report)

November 20, 2018

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for streaming devices was 37%, with Amazon coming in second at 28%. Apple ranked third with just around 15%.

From the article "Apple Looked at Launching Low-Cost TV Dongle (Report)" by Janko Roettgers.

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Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

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About Parks Associates

Apple Looked at Launching Low-Cost TV Dongle (Report)

Previously In The News

91% of viewers like streaming aggregation, survey says

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Comcast is totally okay with you not having an Xfinity set-top box

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