Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for streaming devices was 37%, with Amazon coming in second at 28%. Apple ranked third with just around 15%.
From the article "Apple Looked at Launching Low-Cost TV Dongle (Report)" by Janko Roettgers.
According to a survey by Parks Associates, nearly 20% of households have 6 or more smart technology devices in their homes — they’re not only status symbols, but growing increasingly more accessible a...
“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research an...
Parks Associates has conducted insightful research highlighting the significant adoption of security solutions in homes across the country. Their findings reveal that a notable 47% of US internet hous...
Parks Associates has released a new white paper, Smart Home Evolution: Unlocking Value, in partnership with the Connectivity Standards Alliance (CSA). This new research explores the progress of th...
