Even though millions of people have game consoles like the Xbox One and PlayStation 4, people are streaming less video on game consoles, and more on streaming media players, according to new research from Parks Associates, a Dallas-based market research firm. According to the study, 70.6 percent of Google Chromecast buyers were male, 64.2 percent of those who bought Amazon Fire TV were men and 60.6 percent of Roku buyers were male.
From the article "Apple leads hardware market for streaming video" by Jeannette Daniel.
People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
