Providing Market Intelligence for 40 Years

In The News

Apple leads hardware market for streaming video

Even though millions of people have game consoles like the Xbox One and PlayStation 4, people are streaming less video on game consoles, and more on streaming media players, according to new research from Parks Associates, a Dallas-based market research firm. According to the study, 70.6 percent of Google Chromecast buyers were male, 64.2 percent of those who bought Amazon Fire TV were men and 60.6 percent of Roku buyers were male.

From the article "Apple leads hardware market for streaming video" by Jeannette Daniel.

Previously In The News

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...