Providing market intelligence for more than 35 years

In The News

Apple leads hardware market for streaming video

Even though millions of people have game consoles like the Xbox One and PlayStation 4, people are streaming less video on game consoles, and more on streaming media players, according to new research from Parks Associates, a Dallas-based market research firm. According to the study, 70.6 percent of Google Chromecast buyers were male, 64.2 percent of those who bought Amazon Fire TV were men and 60.6 percent of Roku buyers were male.

From the article "Apple leads hardware market for streaming video" by Jeannette Daniel.

Previously In The News

Parks Associates Unveils 2025 Property Innovation Award Nominees

In an exciting reveal, Parks Associates has announced the nominees for the third annual Property Innovation Awards. This prestigious event recognizes the forefront of innovation in multifamily proptec...

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...