Providing Market Intelligence for 40 Years

In The News

Apple Launches New Apple TV

Apple’s Eddy Cue said the new Apple TV will come in two models – a 32 GB version for $149 and a 64 GB model for $199 – and will become available in late October in 80 countries, and expand to more than 100 by the end of the year. The new devices will join the current-gen Apple TV, which sells for $69.

Apple, which has shipped more than 25 Apple TV units, is launching the new models as it looks to regain the pole position against over-the-top streaming device rivals. According to Parks Associates, Roku led the way with 34% of the streaming device market in 2014, followed by the Google Chromecast, Amazon Fire TV and the Apple TV. Apple and its peers are also contending with Android TV, Google's new OS for smart TVs, streamers and other connected TV devices. 

From the article "Apple Launches New Apple TV" by Jeff Baumgartner.

Previously In The News

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Why your Rokus and Fire TVs are missing those big, new streaming apps

Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive