Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku, Chromecast and Amazon’s Fire TV in terms of market share.
Here again, Apple came into a market where the early competition (Roku) was not only fairly well-designed but had an avid fan base as well. And the product Apple introduced just wasn’t all that. In this case, it was well-designed and functional, but no more so than its competitors and it had far fewer channel options than Roku.
From the article "Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV" by Alan Wolk.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
