Parks Associates released new mobile research today showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like in the U.S., have become mature and highly competitive.
Among broadband households in Western Europe, 76% in the U.K., 82% in Germany, 78% in France, and 90% in Spain own a smartphone.
"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%."
From the article "Apple IPhones Accounted for 40% of U.S. Smartphone Market in 2015" by http://www.cellular-news.com/
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Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
