Providing Market Intelligence for 40 Years

In The News

Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind

According to Parks Associates, Samsung follows Apple with a 31% US smartphone market share and is the most popular Android original equipment manufacturer (OEM). LG is on the third position, with a 10% market share. Other OEMs such as Taiwan’s HTC and Motorola have a contribution of 5% and 4%, respectively, in the US smartphone sales. The OEMs categorized as “Other” include emerging players such as OnePlus and Huawei, which collectively command about the same market share as LG.

From the article "Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind" by Bilal Kamran.

Previously In The News

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...

The future of mobile payments – are there too many options that are confusing consumers and merchants?

“Merchants are still slowly upgrading their retail point of sale (POS) systems to support various mobile payment options while new payment options keep showing up. No merchants have provided a complet...

How to succeed in the 50+ healthcare market

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age. It’s a huge opportunity for innovative startups, though i...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...