Providing Market Intelligence for 40 Years

In The News

Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind

According to Parks Associates, Samsung follows Apple with a 31% US smartphone market share and is the most popular Android original equipment manufacturer (OEM). LG is on the third position, with a 10% market share. Other OEMs such as Taiwan’s HTC and Motorola have a contribution of 5% and 4%, respectively, in the US smartphone sales. The OEMs categorized as “Other” include emerging players such as OnePlus and Huawei, which collectively command about the same market share as LG.

From the article "Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind" by Bilal Kamran.

Previously In The News

A scan of new data from around the world

According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...

Starbucks has the most-used mobile payment app

Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...