Providing market intelligence for more than 35 years

In The News

Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. (NASDAQ:AAPL) TV was the fourth most popular device for streaming in the US last year. In a surprising twist, devices like Google Inc's (NASDAQ:GOOG) Chromecast, Amazon.com, Inc.'s (NASDAQ:AMZN) Fire TV, and Roku collectively surpassed Apple TV sales.

The data breakdown shows Roku is currently the most popular set top box, as it takes up 34% of all streaming devices sold in the US. Following that, Google Chromecast accounts for 23%, while Amazon takes third place. Apple's streaming media device meanwhile lost popularity against Amazon, after being the third popular choice two years ago. Households in the US with media streaming devices amount to 20%, and within these Roku is used by 37%. Google comes second with 19%, while Apple and Amazon stand at 17% and 14%, respectively.

From the article "Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate" by Martin Blanc.

Previously In The News

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...