Providing Market Intelligence for 40 Years

In The News

Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. (NASDAQ:AAPL) TV was the fourth most popular device for streaming in the US last year. In a surprising twist, devices like Google Inc's (NASDAQ:GOOG) Chromecast, Amazon.com, Inc.'s (NASDAQ:AMZN) Fire TV, and Roku collectively surpassed Apple TV sales.

The data breakdown shows Roku is currently the most popular set top box, as it takes up 34% of all streaming devices sold in the US. Following that, Google Chromecast accounts for 23%, while Amazon takes third place. Apple's streaming media device meanwhile lost popularity against Amazon, after being the third popular choice two years ago. Households in the US with media streaming devices amount to 20%, and within these Roku is used by 37%. Google comes second with 19%, while Apple and Amazon stand at 17% and 14%, respectively.

From the article "Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate" by Martin Blanc.

Previously In The News

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Report: Over 2M U.S. households will have a self-monitored security system in 2019

According to a new report from Parks Associates, the proliferation of DIY solutions continues to have significant impact on the resident security market as the research firm predicts that more than tw...

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...