Providing market intelligence for more than 35 years

In The News

Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. (NASDAQ:AAPL) TV was the fourth most popular device for streaming in the US last year. In a surprising twist, devices like Google Inc's (NASDAQ:GOOG) Chromecast, Amazon.com, Inc.'s (NASDAQ:AMZN) Fire TV, and Roku collectively surpassed Apple TV sales.

The data breakdown shows Roku is currently the most popular set top box, as it takes up 34% of all streaming devices sold in the US. Following that, Google Chromecast accounts for 23%, while Amazon takes third place. Apple's streaming media device meanwhile lost popularity against Amazon, after being the third popular choice two years ago. Households in the US with media streaming devices amount to 20%, and within these Roku is used by 37%. Google comes second with 19%, while Apple and Amazon stand at 17% and 14%, respectively.

From the article "Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate" by Martin Blanc.

Previously In The News

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...