Providing Market Intelligence for 40 Years

In The News

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates.

Roku and Google's Chromecast were the market leaders in 2014, respectively accounting for 37% and 19% of streaming device usage in the United States. Apple TV ranked third with 17%, while Amazon came in fourth with 14%. But in terms of overall U.S. shipments, Apple slipped to fourth place, mainly because it didn't launch a new streaming device last year.

Prior to Google's launch of the Chromecast in July 2013, Parks Associates stated that Roku accounted for nearly half of all U.S. streaming shipments while Apple contributed over a fourth. This means that Chromecast's big gains reduced Roku and Apple's market shares. The Chromecast had two main selling points: its low price tag of $35 and its convenient dongle form factor. The success of the Chromecast forced both Roku and Amazon to launch comparably priced streaming sticks.

From the article "Apple Inc. Could Have Trouble Selling a $200 Apple TV" by Leo Sun.

Previously In The News

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive