Providing market intelligence for more than 35 years

In The News

Apple Inc. (AAPL) Has A Revolutionary Technology in Hand

Opening HomeKit to the large community of app developers has its advantages and disadvantages. One fear is that others can take HomeKit and do something that Apple can’t control. However, the openness can pave the way to better apps as it gives quality software developers the opportunity to create apps for home gadgets.

Although, Internet-linked home appliances are not widely adopted, it may see take off this year. According to research from Parks Associates, only 16% of broadband households in the US have smart home devices. This number may rise to 40% this year.

From the article "Apple Inc. (AAPL) Has A Revolutionary Technology in Hand" by Ruchi Gupta.

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...