Providing market intelligence for more than 35 years

In The News

Apple Inc. (AAPL) Has A Revolutionary Technology in Hand

Opening HomeKit to the large community of app developers has its advantages and disadvantages. One fear is that others can take HomeKit and do something that Apple can’t control. However, the openness can pave the way to better apps as it gives quality software developers the opportunity to create apps for home gadgets.

Although, Internet-linked home appliances are not widely adopted, it may see take off this year. According to research from Parks Associates, only 16% of broadband households in the US have smart home devices. This number may rise to 40% this year.

From the article "Apple Inc. (AAPL) Has A Revolutionary Technology in Hand" by Ruchi Gupta.

Previously In The News

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...