Providing market intelligence for more than 35 years

In The News

Apple Inc. (AAPL) Dominates the US Market with 40 Percent Share

According to a report by Parks Associates, that 86% of the households in the United States of America that have subscribed to the internet are proud owners of at least one smartphone. Following the iPhone, is the South Korean company, Samsung Electronics Co. Ltd., with a market share of around 31%. The gap between the market shares of both these companies is just 9%, thanks to Samsung’s more pocket-friendly phones.

From the article "Apple Inc. (AAPL) Dominates the US Market with 40 Percent Share" by Ali Raza.

Previously In The News

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...