Providing Market Intelligence for 40 Years

In The News

Apple Inc. (AAPL) Dominates the US Market with 40 Percent Share

According to a report by Parks Associates, that 86% of the households in the United States of America that have subscribed to the internet are proud owners of at least one smartphone. Following the iPhone, is the South Korean company, Samsung Electronics Co. Ltd., with a market share of around 31%. The gap between the market shares of both these companies is just 9%, thanks to Samsung’s more pocket-friendly phones.

From the article "Apple Inc. (AAPL) Dominates the US Market with 40 Percent Share" by Ali Raza.

Previously In The News

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC mo...

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart...

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...